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In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…
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Amazon’s core competence: storytelling
In The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Portfolio/Penguin Random House, October 2017), Scott Galloway suggests that Amazon’s core competence in storytelling. How so? “Through storytelling, outlining a huge vision, Amazon has reshaped the relationship between company…
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