IBM

Guy Kawasaki: An interview by Bob Morris

April 3, 2011

After having earned an undergraduate degree at Stanford, Guy Kawasaki embarked on a career in business (counting diamonds for a fine-jewelry manufacturer called Nova Stylings) while at work on an MBA degree at UCLA. (He had already earned an undergraduate degree…

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Saving the World at Work: A book review by Bob Morris

March 30, 2011

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference Tim Sanders Crown Business (2008) Note: Here is a review of a book I read when it was first…

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Wikibrands: A book review by Bob Morris

March 24, 2011

Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…

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Army of Entrepreneurs: A book review by Bob Morris

March 22, 2011

Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth Jennifer Prosek AMACOM (2011) How to grow great gardeners The title of my review refers to what I believe is Jennifer Prosek’s key point in this book:…

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Stephen J. Bistritz: An interview by Bob Morris

February 14, 2011

Steve Bistritz has more than 40 years of high-tech sales, sales management, and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives who spent more than 27 years with IBM in sales and training-related…

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Harry Beckwith: His first interview by Bob Morris

February 3, 2011

Harry Beckwith has advised countless Fortune 100 companies, including Target, Wells Fargo, and IBM, and won the American Marketing Association’s highest award. His published works include Selling the Invisible (1997), What Clients Love (2003), You, Inc. co-authored with Christine Clifford…

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Highlights from 15 Years of s+b Book Reviews

December 1, 2010

Here is an excerpt from an article written by Theodore Kinni for strategy+business magazine, published by Booz & Company. To read the complete article, please click here. I also highly recommend that you register by clicking here so that you…

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Alan Deutschman: An interview by Bob Morris

November 23, 2010

Deutschman is the author of the new book Walk the Walk: The #1 Rule for Real Leaders, and one of America’s leading writers on change, leadership, and innovation. His earlier groundbreaking book, Change or Die: The Three Keys to Change…

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