Hugo Sarrazin
Here is a brief excerpt from an article written by Benedict Sheppard, Hugo Sarrazin, Garen Kouyoumjian and Fabricio Dore for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain…
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Here is a brief excerpt from an article written by Hugo Sarrazin, Belkis Vasquez-McCall, and Simon London for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm,…
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Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage. Here is a brief excerpt from an interview of Hugo Sarrazin and Jennifer Kilian conducted…
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It’s not enough to just sell a product or service—companies must truly engage with their customers. How to embed experience design in your organization? Here is a brief excerpt from an article written by Jennifer Kilian, Hugo Sarrazin, and Hyo…
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Here is a brief excerpt from an interview of Catherine Courage by Hugo Sarrazin and Hyo Yeon for the McKinsey Quarterly (February 2015), published by McKinsey & Company. Catherine Courage champions user-centered design—not only for the benefit of the software…
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Here is a brief excerpt from an article written by Prashant Agarwal, Mahin Samadani, and Hugo Sarrazin for the McKinsey Quarterly, published by McKinsey & Company. They explain how and why meeting ever-increasing consumer expectations requires senior executives to place…
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Here is a brief excerpt from an article written by Martin Harrysson, Estelle Métayer, and Hugo Sarrazin for the McKinsey Quarterly, published by McKinsey & Company. As they explain, snippets of information, often hidden in social-media streams, offer companies a…
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Here is a brief excerpt from an article co-authored by Martin Harrysson, Estelle Métayer, and Hugo Sarrazin for the McKinsey Quarterly, published by McKinsey & Company. As they explain, snippets of information, often hidden in social-media streams, offer companies a…
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Here is a brief excerpt from an article co-authored by Michael Chui, Martin Dewhurst, and Lindsay Pollak for the McKinsey Quarterly in which they explain how, by following a few simple principles, leaders can realize the vast potential of social technologies…
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The business value of design
Here is an excerpt from an article written by Benedict Sheppard, Hugo Sarrazin, Garen Kouyoumjian, and Fabricio Dore for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm,…
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