Harvard University
Credited by Philip Kotler with popularizing the term “relationship marketing,” Barbara Bund specializes in marketing strategy, as a consultant and Senior Lecturer at the MIT Sloan School of Management. As explained in her most recent book, The Outside-in Corporation, she…
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The Big Idea: Creating Shared Value
Here is an excerpt from an article co-authored by Michael E. Porter and Mark R. Kramer for Harvard Business Review (January/February 2011). To read the complete article, please click here. * * * The capitalist system is under siege. In…
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