Harvard Business School
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+…
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Richard P. Rumelt received his doctorate from the Harvard Business School in 1972, having previously earned a Master of Science degree in Electrical Engineering from UC Berkeley. He worked as a systems engineer at the Jet Propulsion Laboratories and served on the faculty of the Harvard Business…
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Here is an excerpt from an article by Dan Schawbel and featured online at the Forbes website. In it, Mark Murphy explains why a job candidate’s attitude is more important than talent, skills, and experience. To read the complete article,…
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Here is an excerpt from an article written by Joan Magretta for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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Here is an excerpt from an article written by Rosabeth Moss Kanter for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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Here is an excerpt from still another outstanding article written by Teresa Amabile and Steven Kramer, featured online by The McKinsey Quarterly (January 2012), published by McKinsey & Company. To read the complete article, obtain information about the firm, access…
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Here is an excerpt from an article written by Nancy F. Koehn that was featured in The New York Times (December 24, 2011). To read the complete article, please click here. Photo Credit: Frank Hurley/Scott Polar Research Institute * * …
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The Little Black Book of Innovation: How It Works, How to Do It Scott D. Anthony Harvard Business Review Press (2012) How to develop and then apply the skills needed to create “something different that has impact” I have read…
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Here is an excerpt from an article written by Joan Magretta for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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Sheryl Sandberg: The $1.6 Billion Woman, Staying on Message
Here is an excerpt from an article co-authored by Nicole Perlroth and Claire Cain Miller about Sheryl Sandberg, featured in The New York Times (February 4, 2012). To read the complete article, please click here. * * * Facebook‘s No. 2…
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