Harvard Business Review
In 50 Business Classics series, Tom Butler-Bowdon includes a discussion of Theodore (“Ted”) Levitt and his concept of marketing myopia, introduced in an HBR article (1960) and then featured in Levitt’s The Marketing Imagination (1983). These are among the dozens of…
Read MoreHere is an excerpt from an article written by Guttorm Aase, Erik Roth, and Sri Swaminathan for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information,…
Read MoreHere is an excerpt from an article written by Christian Hopp, David Antons, Jermain Kaminski, and Torsten Oliver Salge for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources,…
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Research Shows a Simple Way to Increase Your Engagement at Work
Here is an excerpt from an article written by Michael Parke and Justin Weinhardt for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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