Don Thompson is an economist and professor of marketing at the Schulich School of Business at York University in Toronto. He has taught at Harvard Business School and the London School of Economics. He is author of nine books, including The $12 Million Stuffed Shark:…
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Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * …
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Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * What…
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Joel A. Garfinkle is recognized as one of the top 50 executive coaches in North America. His valuable insights have been sought after by leaders in companies such as Google, Amazon, Hewlett-Packard, Gap, Starbucks, Deloitte, Cisco Systems, Oracle, Bank of America, Citibank, and Microsoft. He…
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Here is an excerpt from an article written by Walter Isaacson for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click…
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Adam Lashinsky is a senior editor at large for FORTUNE Magazine, where he covers Silicon Valley and Wall Street. Some of his cover-story subjects have included Apple, Hewlett-Packard and Google. He has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry,…
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+…
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Here is Fast Company magazine’s “Top 10″ of the 50 most innovative companies: 1. Apple For walking the talk 2. Facebook For 800 million reasons to share 3. Google For expanding its hit lineup 4. Amazon For playing the long…
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Here is an excerpt from another excellent article in Christina DesMarais‘ “Launch” series for Inc. magazine. To read the complete article, check out other online resources, and obtain subscription information, please click here. * * * The terms sometimes get…
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Measuring An Employee’s Worth? Consider Influence
Here is a brief excerpt from an article written by E.B. (“Liza”) Boyd for Fast Company magazine. To read the complete article, check out other resources, sign up for free email alerts, and obtain subscription information, please click here. * …
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