Free Press

All In: A book review by Bob Morris

April 3, 2012

All In: How the Best Managers Create a Culture of Belief and Drive Big Results Adrian Gostick and Chester Elton Free Press (2012) How and why “it’s culture that will differentiate your organization and drive real business results”…for better or worse Those who have read any of…

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The Fatigue Factor

September 14, 2011

Here is an article written by John Boudreau for Talent Management magazine. To check out all the resources and sign up for a free subscription to the TM and Chief Learning Officer magazines published by MedfiaTec, please click here. *     *    …

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The Carrot Principle: A book review by Bob Morris

June 28, 2011

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance (Updated & Revised Edition) Adrian Gostick and Chester Elton Free Press (2009) Note: The review that follows is of the updated edition…

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How to create “a passionate love affair between a consumer and a brand.”

June 27, 2011

I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…

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Brand Portfolio Strategy: A book review by Bob Morris

April 13, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than…

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The Marketing Imagination: A book review by Bob Morris

March 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…

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Managing by Reflection

February 18, 2011

Here is an excerpt from an interview of Henry Mintzberg by Art Kleiner for strategy+business magazine (March 15, 2010). To read the complete interview, please click here. *     *     * Managing author Henry Mintzberg believes that…

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William Rosen, Part Two: An interview by Bob Morris

December 11, 2010

  William Rosen is an historian and writer as well as the author of the award-winning history Justinian’s Flea: Plague, Empire, and the Birth of Europe and the recently published The Most Powerful Idea in the World: A Story of…

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