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A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge & Warrior to Be More Creative Roger von Oech Harper Paperbacks (1988) This book should be read in combination with A Whack on the Side of the Head…preferably…
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A Whack on the Side of the Head: How You Can Be More Creative Roger von Oech Business Plus, 25th Anniversary Edition (2008) Note: When preparing for some interviews, I re-read several books on the creative process and remain convinced…
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Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…
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