“customer evangelists”
Well-Designed: How to Use Empathy to Create Products People Love Jon Kolko Harvard Business Review Press (2014) How to focus on people, celebrate emotional value, and drive optimism through lateral and divergent thinking I share Jon Kolko’s high regard for…
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry Marc Benioff Jossey-Bass/A Wiley Imprint (2009) “Vision without execution is hallucination.” Thomas Edison It’s always interesting as well as instructive to…
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The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective…
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The Power of Why: Breaking Out in a Competitive Marketplace Richard Weylman New Harvest (April 2013) Why you must keep asking “Why?” until you understand why In his book Begin with Why, Simon Sinek asserts — and I agree —…
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All For One: 10 Strategies for Building Trusted Client Partnerships Andrew Sobel John Wiley & Sons (2009) “Unus pro omnibus, omnes pro uno” Those who have read the novel, Three Musketeers, already know that its author, Alexander Dumas pere, took…
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Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti Harvard Business Press (2009) Does design drive innovation or does innovation drive design? The answer is “Yes.” The success of each approach depends almost entirely…
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