Bernard of Chartres
Opinions vary as to what defines a “classic” business book. My own opinion is that it offers insights and counsel that are of timeless value. To paraphrase Bernard of Chartres, a 12th century monk, they are those upon whose shoulders…
Read MoreOpinions vary as to what defines a “classic” business book. My own opinion is that it offers insights and counsel that are of timeless value. To paraphrase Bernard of Chartres, a 12th century monk, their authors are the shoulders upon…
Read MoreOpinions vary as to what defines a “classic” business book. My own opinion is that it offers insights and counsel that are of timeless value. To paraphrase Bernard of Chartres, a 12th century monk, their authors are the shoulders upon…
Read MoreAmerican Heroes: Profiles of Men and Women Who Shaped Early America Edmund S. Morgan W.W. Norton & Company (2009) No one but Edmund Morgan has in our own time “known so well the materials of New England history during the…
Read MoreSteal Like an Artist: 10 Things Nobody Told You About Being Creative Austin Kleon Workman Publishing Company (2012) The power and achievement of “artistic theft” A 12th century French monk, Bernard of Chartres, once observed, “We are like dwarfs standing…
Read MoreOn Intelligence: How a New Understanding of the Brain Will Lead to the Creation of Truly Intelligent Machines Jeff Hawkins with Sandra Blakeslee An Owl Book/Henry Holt and Company(2004) How and why the brain works I read this book when…
Read MoreWin: The Key Principles to Take Your Business from Ordinary to Extraordinary Frank Luntz Hyperion/Harper Collins (2011) A brilliant recycling of valuable business material Frank Luntz identifies what he characterizes as “The 15 Universal Attributes of Winners” (on Page 2)…
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Why do only long-term, high-impact books become business “classics”
We seem to live in an age of instant gratification during which the average attention span resembles a strobe light blink and most people are only interested in (often obsessed with) the latest, “the best,” what’s new, the biggest, the…
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