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Bernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on both the…
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Bernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on both the…
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Greg McKeown is the author of the New York Times bestseller, Essentialism: The Disciplined Pursuit of Less. His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico,Inc. Magazine and Harvard Business Review. He has also been interviewed…
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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) David Butler and Linda Tischler Simon & Schuster (2015) How the design by purpose process can create value while driving both scale and agility…
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In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “instead of spending months writing a business plan and then looking for investors, who…
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Here is an excerpt from an article written by Guy Kawasaki and Peg Fitzpatrick for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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Here’s the latest communiqué from Marty Neumeier in which he shares his thoughts about the process by which to obtain buy-in from those who are initially opposed or indifferent to the given proposition. * * * Imagine being shown a…
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Well-Designed: How to Use Empathy to Create Products People Love Jon Kolko Harvard Business Review Press (2014) How to focus on people, celebrate emotional value, and drive optimism through lateral and divergent thinking I share Jon Kolko’s high regard for…
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The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas Michael Schrage The MIT Press (2014) How and why “simple, fast, cheap, smart, lean, and important experiments can supercharge any serious innovation process” As I began to read…
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The LeanModel Framework for Start-Up Companies or Start-Up Projects
In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who…
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