Andrea Kates
As she explains in her brilliant book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge (McGraw-Hill, 2012), Andrea Kates defines an organization’s or an individual’s “next” as the result of a four-stage process:…
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Andrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal…
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Andrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal Dutch…
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Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competituve Edge Andrea Kates McGraw-Hill (2012) How and why “six key elements are essential to every vision’s success” Andrea Kates and I am among those who agree…
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“The Steve Jobs Diet”: 10 Essential Business Takeaways
Here is a brief excerpt from one of Andrea Kates‘s blog posts. To read the complete post and check out other resources, please click here. * * * Every time I meet an especially fit person,…
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