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Iconic Advantage (2/6): A book review by Bob Morris

February 12, 2018

Iconic Advantage: Don’t Chase the New, Innovate the Old Soon Yu with Dave Birss A Savio Republic Book (February 2018) How to enhance the Noticing Power and bolster the Staying Power of what you offer The offering could be a…

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What it takes to become a trillion-dollar company

August 10, 2017

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…

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Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

April 18, 2017

Here is a brief excerpt from an article written by Kabir Ahuja, Jesko Perrey, and Liz Hilton Segel for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…

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Geoffrey Colon on “Disruptive Marketing”: Part 2 of an interview by Bob Morris

February 3, 2017

Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…

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Why “1984” Is a 2017 Must-Read

January 30, 2017

Here is a brief excerpt from an article by Michio Kakutani featured in The New York Times (January 26, 2017), one of the media sources reviled daily by the current occupant of the Oval Office. To read the complete article…

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Geoffrey Colon on “Disruptive Marketing”: Part 1 of an interview by Bob Morris

January 27, 2017

Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…

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10-Year Study Reveals What Great Executives Know and Do

January 4, 2017

Here is an excerpt from an article written by Ron Carucci for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…

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Bernhard Schroeder on “Simply Brilliant”: Part 2 of an interview by Bob Morris

November 13, 2016

Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern…

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How IT can drive agile development

November 11, 2016

Here’s a simple idea: update your operating model to be able to build small, self-contained teams that create change quickly and efficiently. I urge you to check out brief excerpt from a podcast transcript created for the McKinsey Quarterly, published…

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Bernhard Schroeder on “Simply Brilliant”: Part 1 of an interview by Bob Morris

November 5, 2016

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern brings over…

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