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In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described…
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The Future of the MBA: Designing the Thinker of the Future Mihnea C. Moldoveanu and Roger L. Martin Oxford University Press (2008) Note: I recently re-read several books that were published a while ago. For example, here is one that…
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Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates Peter Skarzynski and Rowan Gibson Harvard Business School Press (2008) I read this book when it was first published more than three years ago and recently re-read…
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Here is the latest post by Joseph A. Maciariello featured in the Joe’s Journal series at the Drucker Exchange (Dx) sponsored by the Drucker Institute. The Drucker Exchange (the Dx) is a platform for bettering society through effective management and…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Kathy Button Bell, vice president and chief…
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The Opposable Mind: How Successful Leaders Win Through Integrative Thinking Roger L. Martin Harvard Business School Press (2007) As I began to read this brilliant book, I was reminded of what Doris Kearns reveals about Abraham Lincoln in Team of…
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Wander Woman: How High-Achieving Women Find Conten tment and Direction Marcia Reynolds Berrett-Koehler Publishers (2010) With regard to the title of Marcia Reynolds’ book, it refers to the movement of women with ever-increasing velocity into positions within and beyond the…
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The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Ori Brafman and Rod A. Beckstrom Portfolio/Penguin Group (2008) Ori Brafman and Rod Beckstrom explain that the title of their book refers to metaphors: The starfish represents the decentralized…
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Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…
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Lessons about evolution from bird watching
Here is an excerpt from an article co-authored by Amit and Dan Ariely. Note how, once again, insatiable curiosity drives someone to understand phenomena, in this instance the possible correlations between physical characteristics of birds and their behavior. In his…
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