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Decades ago, I read Ogilvy on Advertising and then more recently Ken Roman’s biography, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. I highly recommend both. Here are ten memorable Ogilvy quotations that are relevant…
Read MoreAdvocacy: Championing Ideas and Influencing Others John Daly Yale University Press (2011) How to explain, describe, engage, and convince with maximum power and memorable impact Aristotle was among the first to develop a concept for what we now refer to…
Read MoreHere is an excerpt from an article by Peep Laja featured by the Conversion XL website. To read the complete article, please click here. * * * You want to be persuasive. The power to influence people to get what you want…
Read MoreHere is an article from The McKinsey Quarterly, published by McKinsey & Company and written by Yuval Atsmon, Peter Child, Richard Dobbs, and Laxman Narasimhan, in which they explazin how and why annual consumption in emerging markets will rise to…
Read MoreThe Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line David Horsager Free Press (2012) “As soon as you trust yourself, you will know how to live.” Johann Wolfgang von Goethe Presumably all C-level…
Read MoreHere is an excerpt from an article written by Whitney Johnson for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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The most valuable lessons that CEOs can learn from the U.S. Navy’s five-star admirals
Many years ago, I read 19 Stars: Study in Military Character & Leadership (1971) in which Edgar F. Puryear rigorously examines four U.S. Army Generals: Eisenhower, Bradley, Marshall, and Patton. The title refers to the total of their stars, with…
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