Posts

Creating Demand: The Secrets of Truly Magnetic Offers

February 1, 2012

How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…

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Why You Should Stop Trying to Delight Your Customers: The Idea in Practice

February 1, 2012

Here is an article written by Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…

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Harvard Business Review on Aligning Technology with Strategy: A book review by Bob Morris

February 1, 2012

Harvard Business Review on Aligning Technology with Strategy Various Contributors Harvard Business Review Press (2011) How and why technology should support your organization’s strategy…not the other way around This is one of the volumes in a series of anthologies of…

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The Collaborative Habit: A book review by Bob Morris

January 31, 2012

[amazon_link asins=’1416576517′ template=’Lead-ProductAd-image’ store=’bobmorris1-20′ marketplace=’US’ link_id=’cc8c4824-8f15-11e7-9899-4fe62753bc4b’] The Collaborative Habit: Life Lessons for Working Together Twyla Tharp Simon & Schuster (2009) “In the end, all collaborations are love stories”…at least the best of them are, and they must be. As is…

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The Power of Your “Next”

January 30, 2012

As she explains in her brilliant book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge (McGraw-Hill, 2012), Andrea Kates defines an organization’s or an individual’s “next” as the result of a four-stage process:…

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Booz & Company’s “The Thought Leader Interview” Series: Sylvia Nasar

January 30, 2012

Here is the introduction to an interview of Sylvia Nasar by Rob Norton as part of “The Thought Leader Interview” series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, check out other resources, sign…

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How to Know Which Kind of Mentor You Need

January 30, 2012

Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Mentors help you advance in work and life. But don’t wait for someone…

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Mass Affluence: A book review by Bob Morris

January 30, 2012

Mass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…

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Harry West (Continuum) in “The Corner Office”

January 29, 2012

Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Harry West, C.E.O. of Continuum,…

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Roadmap to Revenue: A book review by Bob Morris

January 29, 2012

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers…

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