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Harvard Business Review on Aligning Technology with Strategy Various Contributors Harvard Business Review Press (2011) How and why technology should support your organization’s strategy…not the other way around This is one of the volumes in a series of anthologies of…
Read MoreHere is the introduction to an interview of Sylvia Nasar by Rob Norton as part of “The Thought Leader Interview” series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, check out other resources, sign…
Read MoreMass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…
Read MoreAdam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Harry West, C.E.O. of Continuum,…
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Creating Demand: The Secrets of Truly Magnetic Offers
How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…
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