Posts

I is an Other: A book review by Bob Morris

June 4, 2012

I is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World James Geary Harper/An Imprint of HarperCollins Publishers (2011) How and why the metaphor “lives a secret life all around us” Sometimes…

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What a treat! The “Five Best” of The McKinsey Quarterly’s articles published in 2011

June 3, 2012

For more than half a century, The McKinsey Quarterly has shaped and informed the top management agenda. According to the Quarterly‘s readers, these are the five best articles published in 2011. We’re all marketers now Engaging customers today requires commitment from the entire…

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Mike Sheehan (Hill Holliday) in “The Corner Office”

June 3, 2012

Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Mike Sheehan, chief executive of the ad agency Hill Holliday, with…

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Stop Blabbing About Innovation and Start Actually Doing It

June 2, 2012

Here is an excerpt from an excellent article written by Aaron Shapiro and featured online at the Fast Company magazine website. To read the complete article, check out other resources, and obtain deep-discount subscription information, please click here. *     *      *…

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Empathetic Marketing: A book review by Bob Morris

June 2, 2012

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers  Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs  I was curious to know when someone would combine insights from several quite different concepts…

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Value: A book review by Bob Morris

June 1, 2012

Value: The Four Cornerstones of Corporate Finance Tim Koller, Richard Dobbs, and Bill Huyett John Wiley & Sons (2011) How executives can make much better decisions – “even as markets, economies, and industries change around them” All organizations need a solid foundation on which their executives…

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Why Managing Risks Means Managing Arguments

June 1, 2012

Here is an excerpt from an article written by Justin Fox for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. *     *    …

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How and Why Strong Engagement Scores May Spell Trouble For Organizations

June 1, 2012

Here is a brief article featured by Talent Management magazine. It summarizes a few key points from on-going research conducted by Employee Engagement Consortium. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec,…

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The Productivity Impact of Engaging Your Workforce

May 31, 2012

Here is a brief excerpt from an article written by Mike Marker and featured at the Organizational Excellence Journal‘s website. In it, he suggests “nine simple ways to positively affect engagement.” To read the complete article, check out others, learn more about…

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Why I’m a listener: Amgen CEO Kevin Sharer

May 31, 2012

Here is a brief excerpt from an interview of Amgen CEO, Kevin Sharer, during which the biotech giant’s chief executive describes the epiphany that made him a better listener and explains why listening is a survival skill for leaders and organizations. What…

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