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Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
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Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results Larry Freed John Wiley & Sons (2013) How and why the best innovations in customer experience analytics can create a decisive…
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Here is a brief excerpt of an interview of Richard Bracken conducted by Rik Kirkland, Ramesh Srinivasan, and Rick Schlesinger. The chairman and chief executive officer of one of the world’s largest operators of health-care facilities discusses leadership in a…
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I have just read and am now re-reading George Gilder‘s latest book, Knowledge and Power: The Information Theory of Capitalism and How It Is Revolutionizing Our World, published by Regnery (2013). As I will indicate in my review of it…
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The Star Factor: Discover What Your Top Performers Do Differently–and Inspire a New Level of Greatness in All William Seidman and Richard Grbavac AMACOM (2013) How and why to adopt and adapt an Affirmative Leadership Program As William Seidman and…
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Here is a brief excerpt from an article written by Belle Beth Cooper for Buffer Networks, a blog about productivity, life hacks, writing, user experience, customer happiness and business. To read the complete article, check out others, sign up for…
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There is an especially delightful scene in the film Love Actually (2003) . Harry (Alan Rickman) is the managing director of a design agency; Mia (Heike Makatsch) is his new secretary. For Christmas, he goes shopping with wife Karen (Emma Thompson)…
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The Firm: The Story of McKinsey and Its Secret Influence on American Business Duff McDonald Simon & Schuster (2013) A remarkably circumspect examination of “the best finishing school in business” After briefly but sufficiently reviewing the historical background to the…
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Here is an excerpt from an interview of Malcolm Gladwell by Gaby Wood for The Telegraph. To read the complete interview and check out others, please click here. * * * Conventional wisdom says Malcolm Gladwell is a zany brainbox…
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Don’t dumb down — brain up!
Here is a brief excerpt from article written by Margaret Heffernan for CBS MoneyWatch, the CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the website’s newsletters,…
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