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Here is an excerpt from an article written by David Novak for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…
Read MoreHere is a brief excerpt from an article about the results of a survey featured in the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription…
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Long ago, I concluded that employee engagement is an emotional commitment rather than a rational decision. Surveys by firms such as Gallup and Towers Watson indicate that, in organizations where the percentage of positive and productively engaged workers is highest,…
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Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking Matthew E. May McGraw-Hill Education (May 2016) How and why “seven flaws of thinking” prevent you from understanding yourself and the world in which you live and work I…
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Here is a brief excerpt from a transcript of a recent conversation during which six senior leaders from major organizations discussed the challenges and opportunities involved in adopting advanced analytics for the McKinsey Quarterly, published by McKinsey & Company. To…
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At the age of 11 Martin Lindstrom opened the doors to his own Legoland, optimistically anticipating hoards of visitors from near and far. Not a single person showed up. Aware that something more than mere brilliant design was needed to…
Read MoreIn his latest book, Winning the Brain Game, published by McGraw-Hill Education (May 2016), Matthew May explains how to fix each of what he characterizes as “the 7 fatal flaws of thinking.” They all share the same prefix. Here’s how…
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How to Grow as a Person: Selectively Forget the Past
Here is an excerpt from an article written by Vijay Govindarajan for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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