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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Jeff Goodby, co-chairman and partner…
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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
Read MoreIn Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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In Invisibles (Portfolio/Penguin Group 2015), David Zweig develops in much greater depth several insights introduced earlier in an article that appeared in The Atlantic (March 12, 2012), “What Do Fact-Checkers and Anesthesiologists Have in Common?.” He explains why some people…
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The Strategic Leader’s Roadmap: 6 Steps for Integrating Leadership and Strategy Harbor Singh and Michael Useem, Wharton Digital Press (October 2016) How to master the elements of strategy and leadership both separately and as an integrated whole This is one…
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In Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell Bibliomotion (October 2016) How and why simplification can “dramatically improve results [whereas] complexity can accelerate a company’s death knell.” In all business operations, simplicity is…
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Women in the Workplace 2016
Here is an edited extract from a new report that addresses issues that are, if anything, of even greater importance now than ever before. Women in the Workplace 2016 is a comprehensive study of the state of women in corporate…
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