Search Results: marty neumeier
ZAG: The Number One Strategy of High-Performance Brands Marty Neumeier New Riders (September 2006) Note: Although some books seem certain to become “business classics” when published, few earn that designation. All of Marty Neumeier’s works thus far have and, if…
Read MoreMETASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) Note: This is one of only a few books I re-read about this time every year since it was fist published. Yes, it really is that valuable. * …
Read MoreHere is a portion of a revised excerpt from ZAG, one of Marty Neumeier‘s brilliant books. In fact, it was named one of the “100 Best Business Books of All Time.” He explains how to slay both Davids and Goliaths in…
Read MoreDeep Work: Rules for Focused Success in a Distracted World Cal Newport Grand Central Publishing (2016) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle Note: I recently re-read this book prior to…
Read MoreSCRAMBLE: How agile strategy can build epic brands in record time Marty Neumeier Level C Media (October 2018) Here’s a new approach to business: “the emotions, the obstacles , the setbacks, the human interaction, the relentless pressure” As Marty Neumeier explains,…
Read MoreIn the latest of his eight books, SCRAMBLE, Marty Neumeier provides a fictional account of a young CEO in trouble. He and his team have five weeks to reimagine their company. If the board approves their plan, they’ll live to…
Read MoreIn SCRAMBLE, his latest of eight books, Mart Neumeier explains how agile strategy “can build epic brands in record time.” These are the core components of the older traditional model and process: 1. Assess your current position 2. Research the…
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Thinking “inside the brain”
The mind is what the brain does. According to Annie Murphy Paul, thinking “inside the brain” occurs when the mind is making a statement, reaching a conclusion, answering a question or solving a problem. With rare exception, it limits itself…
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