Search Results: marty neumeier

METASKILLS: A book review by Bob Morris

April 20, 2022

METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once year because they have had such…

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Thinking “inside the brain”

August 8, 2021

The mind is what the brain does. According to Annie Murphy Paul, thinking “inside the brain” occurs when the mind is making a statement, reaching a conclusion, answering a question or solving a problem. With rare exception, it limits itself…

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Zag: A book review revisited by Bob Morris

April 10, 2021

ZAG: The Number One Strategy of High-Performance Brands Marty Neumeier New Riders (September 2006) Note: Although some books seem certain to become “business classics” when published, few earn that designation. All of Marty Neumeier’s works thus far have and, if…

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Metaskills: A book review by Bob Morris

March 21, 2021

METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) Note: This is one of only a few books I re-read about this time every year since it was fist published. Yes, it really is that valuable. *    …

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Scissors Paper Rock: HOW TO COMPETE AGAINST ANY SIZE COMPANY AND WIN

May 3, 2019

Here is a portion of a revised excerpt from ZAG, one of Marty Neumeier‘s brilliant books. In fact, it was named one of the “100 Best Business Books of All Time.” He explains how to slay both Davids and Goliaths in…

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Deep Work: A book review by Bob Morris

January 31, 2019

Deep Work: Rules for Focused Success in a Distracted World Cal Newport Grand Central Publishing (2016) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle Note: I recently re-read this book prior to…

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SCRAMBLE : A book review by Bob Morris

October 3, 2018

SCRAMBLE: How agile strategy can build epic brands in record time Marty Neumeier Level C Media (October 2018) Here’s a new approach to business: “the emotions, the obstacles , the setbacks, the human interaction, the relentless pressure” As Marty Neumeier explains,…

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Cognitive Fitness

August 16, 2018

In their classic HBR article, “Cognitive Fitness,” Roderick Gilkey and Clint Kilts share their thoughts about how to remain mentally healthy, especially now when the business world is more volatile, more uncertain, more complex, and more ambiguous than ever before.…

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The unique power of the “creative prelude”

August 14, 2018

In the latest of his eight books, SCRAMBLE, Marty Neumeier provides a fictional account of a young CEO in trouble. He and his team have five weeks to reimagine their company. If the board approves their plan, they’ll live to…

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A Guide to Agile Atrategy

July 18, 2018

In SCRAMBLE, his latest of eight books, Mart Neumeier explains how agile strategy “can build epic brands in record time.” These are the core components of the older traditional model and process: 1. Assess your current position 2. Research the…

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