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The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…
Read MoreAs the debate continues as to who’s a “genius” and who isn’t, I decided to re-read a book published two years ago. In The Invention of Nature, Andrea Wulf has this to say about Alexander von Humboldt (1769-1859): He “was…
Read MoreHere is an excerpt from an article by Liz Ryan for Forbes magazine. To read the complete article, check out others, and obtain subscription information, please click here. Photo Credit: Shutterstock * * * When you find a better job…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Kenneth Ziegler, chief executive of…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * What do you do when someone’s work is OK but…
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Here is an excerpt from an article written by Kristi Hedges for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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Organic growth is key to companies’ futures. According to survey results, the best firms follow more than one path to achieve it and also are better at developing the right capabilities to support it. Here is a brief excerpt from…
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As the debate continues with regard to global warning, depletion of natural resources, and cataclysmic natural disasters, I decided to re-read a book published two years ago. In The Invention of Nature, Andrea Wulf has this to say about…
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The Better You Know Yourself, the More Resilient You’ll Be
Here is an excerpt from an article written by Ron Carucci for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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