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The Marketing Imagination Expanded Edition) Theodore Levitt Free Press (1986) There is no other single source of greater value…none Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now…
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Here is a brief excerpt from an article written by Jacqueline Brassey, Lisa Christensen, and Nick van Dam for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…
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The Innovation Race: How to Change a Culture to Change the Game Andrew Grant and Gaia Grant John Wiley & Sons (November 2016) Why the best way to win an innovation race may be to stop viewing engagement in the…
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The Culture Question: How to Create a Workplace Where People Like to Work Randy Grieser and Eric Stutzman, Michael Lebun, and Wendy Loewen Achieve Publishing (March 2019) How to Create Employee Evangelists It is no coincidence that companies annually ranked…
Read MoreHere is a brief excerpt from an article written by Jacqueline Brassey, Nick van Dam, and Katie Coates for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…
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Here is an article by Alexandra Lange that is part of a series initiated by The New York Times to recognize extraordinary women who had not been honored in a Times obituary. To read the complete article and others in…
Read MoreHere is a brief excerpt from an article written by Ruth De Backer and Eileen Kelly Rinaudo for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…
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Here is a brief excerpt from an article by Catherine H. Tinsley and Robin J. Ely for Harvard Business Review. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email…
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Here is a brief excerpt from an article written by Hugh G. Courtney, Jane Kirkland, and S. Patrick Viguerie for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about…
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Derisking machine learning and artificial intelligence
Here is a brief excerpt from an article written by Bernhard Babel, Kevin Buehler, Adam Pivonka, Bryan Richardson, and Derek Waldron for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn…
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