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Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…
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Here is an article written by Melissa J. Anderson (New York City) for The Glass Hammer (January 19, 2011), an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter,…
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In his 2004 book The Paradox of Choice, Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever…
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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…
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Here is an article featured by the Drucker Exchange, sponsored by The Drucker Institute. To check out the wealth of free resources and sign up for the DX newsletter, please click here. * * * Of all the news making headlines…
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Here is an excerpt from an article co-authored by Derek Dean and Caroline Webb for The McKinsey Quarterly (January 2011). To read the complete article, check out other resources, and obtain subscription information, please click here. Always-on, multitasking work environments are…
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In the latest of five bestselling b0oks, Unthinking: The Surprising Forces Behind What We Buy, Harry Beckwith shares a number of especially valuable insights and I have consolidated several of them in these two mosaics of excerpts: “We could excuse…
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Steve Denning, Annette Simmons, and Doug Lipman have written brilliant books on the subject of storytelling; more specifically, about how to write an effective business narrative. It is worth noting that CBS’s 60 Minutes is the longest running prime-time television show…
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10 Things All Customers Want
Here is an article written by Steve Tobak for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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