Posts
DRiVE: The Surprising Truth About What Motivates Us Dan Pink Riverhead Press/Penguin Group (2009) Note: I recently re-read this book and admire it even more now than I did two years ago when it was published. The power of Motivation…
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Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done Michael Hammer and Lisa Hershman Crown Business (2010) How to create a more logical and more efficient network of processes for getting work done Michael Hammer’s death…
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SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good Rosabeth Moss Kanter Crown Business (2009) A brilliant analysis of companies at the forefront of social purpose and profitable enterprise In recent years, Rosabeth Moss Kanter has written several…
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Confidence: How Winning Streaks and Losing Streaks Begin and End Rosabeth Moss Kanter Crown Business (2004) Locating the “stones” under the water This brilliant book’s subtitle is accurate but does not fully indicate the nature and extent of what Kanter…
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Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…
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Here is a recent post by Josh Linkner. He is the author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, published by Jossey-Bass (2011). For more information on creativity, visit joshlinkner.com. “In addition to my blog, you’ll find…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Projects fail all the time, and most experts will tell you that…
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Can a recognition-reward program help to achieve a decisive competitive advantage?
You bet! Consider the fact that a recent survey conducted by the O. C. Tanner Company indicates that 74% of leaders worldwide still don’t practice recognition with their employees. There are significant differences between formal recognition that is institutional and…
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