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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Peter Guber Crown Business (2011) How and why “a purposeful story, well told, is the greatest tool for business” Others have their own reasons for praising…
Read MoreHere is an excerpt from an article written by Douglas R. Conant for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
Read MoreHere is an excerpt from an article written by Scott Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
Read MoreCo–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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The New Science Of Understanding Dog Behavior
What’s the best advice to give man about respecting man’s best friend? In an interview of animal behaviorist John Bradshaw conducted by the staff of National Public Radio, he says it’s realizing that dogs are neither wolves nor furry humans…
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