Interviews
Fabian Geyrhalter on why only a few brands are cherished and most aren’t: An interview by Bob Morris
Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc. and Forbes, and he has been published by the…
Read MoreMichael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company…
Read MoreIn his career as an organizational consultant, relationship counselor, and hostage-negotiation trainer, Mark Goulston has found what works, consistently, to reach all kinds of people in any type of situation. In his book Real Influence: Persuade Without Pushing and Gain…
Read MoreAnne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. At the start of the Millennium, she began to identify how people’s connections to companies were turning upside down, before…
Read MoreJoseph F. Paris Jr. is a thought leader on the subject of operational excellence, a prolific writer, and a sought-after speaker around the world. Although he is an expert in the more granular facets of the discipline, he places a special emphasis on the keystone…
Read MoreJoseph F. Paris Jr. is a thought leader on the subject of operational excellence, a prolific writer, and a sought-after speaker around the world. Although he is an expert in the more granular facets of the discipline, he places a special emphasis on the keystone…
Read MoreJennifer Riel is an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving. Her focus is on helping everyone, from undergraduate students to business executives, to create better choices, more of the time. She is the co-author of Creating…
Read MoreEsther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…
Read MoreEsther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…
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