Book Reviews

The Art of War: A book review by Bob Morris

September 3, 2021

The Art of War: The Ancient Classic Sun Tzu, with an Introduction by Tom Butler-Bowdon Capstone Publishing (2010) “Every battle is won or lost before it is fought.” – Sun Tzu Those who have read one or more of the volumes that comprise Tom…

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The AI Marketing Canvas: A book review by Bob Modrris

August 30, 2021

The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing Raj Venkatesan and Jim Lecinski Stanford Business Books (May 2021) How to “supercharge your brand’s consumer journey” with high-impact personalization that consumers now expect In The…

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Winning Independence: A book review by Bob Morris

August 26, 2021

Winning Independence: The Decisive Years of the Revolutionary War, 1778-1781 John Ferling Bloomsbury (May 2021) From April 1775 until October 1777, how and why  Britain “could have and should have won the war” In his Preface, John Ferling explains that…

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Quality Shareholders: A book review by Bob Morris

August 23, 2021

Quality Sharedholders: How the Best Managers Attract and Keep Them Lawrence A. Cunningham Columbia Business School Publishing (November 2020) Why managers in public companies usually get the shareholders they deserve, for better or worse Years ago, Jackie Huba and Ben…

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Tap Dancing to Work: A book review by Bob Morris

August 20, 2021

Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012: A Fortune Magazine Book Carol J. Loomis Portfolio/Penguin Group (2012) “When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.” Warren Buffett Note: I…

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The Essays of Warren Buffett: A book review by Bob Morris

August 15, 2021

The Essays of Warren Buffett: Lessons for Corporate America (Fifth Edition) Warren Buffett Selected, Arranged, and Introduced by Lawrence A. Cunningham Carolina Academic Press (2019) “It’s far better to buy a wonderful company at a fair price than a fair…

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Margin of Trust: A book review by Bob Morris

August 9, 2021

Margin of Trust: The Berkshire Business Model Lawrence Cunningham and Stephanie Cuba Columbia Business School Publishing (January 2020) Value investing depends on “margin of safety”; organizational health depends on “margin of trust” I have just re-read this book and, if…

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Driving Digital Strategy: A book review by Bob Morris

August 5, 2021

Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta Harvard Business Review Press (August 2018) “What got you here won’t get you there.” Marshall Goldsmith In fact, I am convinced that what got you here won’t even allow…

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Explaining Creativity: A book review by Bob Morris

August 4, 2021

In Explaining Creativity: The Science of Human Innovation, Keith Sawyer suggests that there are eight stages to the creative process. He is convinced by extensive research (including his) that when most organizations conduct a brainstorming session, it isn’t very effective.…

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Hitler: A book review Bob Morris

August 3, 2021

Hitler: Downfall: 1939-1945 Volker Ullrich and translated by Jefferson Chase Knopf (September 2020) “If you tell a big enough lie and tell it frequently enough, it will be believed.” Adolph Hitler This is the second of two volumes within which…

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