Book Reviews
Enchantment: The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Portfolio/Penguin Group (2011) How to create a context within which there is authentic magic to be shared I have read and reviewed all of Guy Kawasaki’s previous books.…
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Strategic Alliances: Three Ways to Make Them Work (Memo to the CEO) Steve Steinhilber Harvard Business Press (2008) This is one of the titles in the “Memo to the CEO” series published by Harvard Business Press, each less than 200…
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Shine: Using Brain Science to Get the Best from Your People Edward M. Hallowell, MD Harvard Business Press (2011) How to “find and mine the gold that resides in everyone” I agree with Edward Hallowell: “Put simply, the best managers…
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The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…
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Ulysses S. Grant: The Unlikely Hero Michael Korda Atlas Books/HarperCollins Eminent Lives Series (2004) Every year about this time, probably because of Presidents Day, I re-read brief biographies. This year, I selected Ulysses S, Grant (1822-1885), 18th President of the…
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Ulysses S. Grant: The American Presidents Series: The 18th President, 1869-1877 Josiah Bunting Times Books (2004) Every year about this time, probably because of Presidents Day, I re-read brief biographies. This year, I selected Ulysses S, Grant (1822-1885), 18th President…
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HBR’s 10 Must Reads: Essentials Various Authors Harvard Business Review Press (2011) This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until 2006.…
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Evil Plans: Having Fun on the Road to World Domination Hugh MacLeod Portfolio/Pednguin Group (2011) “Evil” was the word the Anglo-Saxons used where we would use bad, cruel, unskillful, defective (adj.), or harm, crime, misfortune, and disease. Of course, this…
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School John Medina Pear Press (2008) Note: I read this book as soon as it was published (in 2008) and then reviewed it for Amazon. I recently re-read…
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Ignore Everybody: and 39 Other Keys to Creativity Hugh MacLeod Portfolio/Penguin (2009) As I began to read this book, I recalled a situation years ago in which a little girl (probably seven or eight years old) announced that her foot…
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