Book Reviews
Breakpoint: Why the Web Will Implode, Search will Be Obsolete, and Everything Else You Need to Know about Technology Is in Your Brain Jeff Stibel Palgrave Macmillan (2013) How and why problems associated with too much growth are as relevant…
Read MoreLoyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Rajat Paharia McGraw-Hill (2013) How to build a stakeholder loyalty and engagement program that drives a competitive advantage for your enterprise According to Rajat Paharia, the…
Read MoreWired for Thought: How the Brain Is Shaping the Future of the Internet Jeffrey M. Stibel Harvard Business Press (2009) How and why the Internet “is transformational…the first real external replication of the human brain that we’ve seen” With collaborative…
Read MoreOn Conan Doyle: Or, The Whole Art of Storytelling Michael Dirda Princeton University Press (2012) Welcome to “a romantic chamber of the heart, in a nostalgic country of the mind, where it is always 1895” Years ago while at work…
Read MoreWhat’s the Future of Business? (WTF): Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis…
Read More