Book Reviews

Unthinking: A book review by Bob Morris

February 2, 2011

Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…

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Selling to the C-Suite: A book review by Bob Morris

February 1, 2011

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…

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WordPress 3 Site Blueprints: A book review by Bob Morris

January 31, 2011

WordPress 3 Site Blueprints: Ready-Made Plans for 9 Different Professional WordPress Sites Heather R. Wallace Packt Publishing (2010) This book has prepared me well to work with technical and graphics specialists whom I have retained to transform this website into…

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The Change Leader’s Road Map: A book review by Bob Morris

January 30, 2011

The Change Leader’s Road Map: How to Navigate Your Organization’s Transformation Linda Ackerman Anderson and Dean Anderson Pfeiffer/A Wiley Imprint (2010) I recently read the Second Edition of this book (first published in 2001) and the Second Edition of Beyond…

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Lynn Harris’ Unwritten Rules: A book review by Bob Morris

January 7, 2011

Unwritten Rules: What Women Need to Know About Leading in Today’s Organizations Lynn Harris BookSurge Publishing (2010) The question “Where are all the women?”  is not being asked by anyone familiar with enrollment statistics for colleges, universities, and graduate schools…

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The Invention of Air: A book review by Bob Morris

November 26, 2010

The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America Steven Johnson Riverhead Books/Penguin Group (2008) It would be an exaggeration to suggest that Joseph Priestley (1733-1804) is the focal point of this book. He…

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Mastering the Dynamics of Innovation: A book review by Bob Morris

November 26, 2010

Mastering the Dynamics of Innovation James M. Utterback Harvard Business Press, Second Edition (1996) Note: This is one of the books I enjoy re-reading every few years because the material remains relevant despire the inevitable changes in the global marketplace.…

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Trust Agents: A book review by Bob Morris

November 18, 2010

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan and Julien Smith John Wiley & Sons 2010) As Chris Brogan and Julien Smith explain, “The idea for this book came out of our individual…

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