Book Reviews

Eat People: A book review by Bob Morris

March 25, 2011

Eat People…and Other Unapologetic Rules for Game-Changing Entrepreneurs Andy Kessler Portfolio/The Penguin Group (2011) How and why “Free Radicals” create wealth for themselves and meanwhile improve the world Initially, I was somewhat put off by this book’s title but it…

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Wikibrands: A book review by Bob Morris

March 24, 2011

Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…

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Traction: A book review by Bob Morris

March 24, 2011

Traction: Get a Grip on Your Business Gino Wickman Virtual CEO (2011) Without traction, no individual or organization accomplishes anything. As I began to read this book, I was reminded of a book co-authored by Chip and Dan Heath in…

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Being the Boss: A book review by Bob Morris

March 23, 2011

Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill and Kent Lineback Harvard Business Review Press 2011) Who you are will determine what you do and how you do it The book’s subtitle refers to…

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Army of Entrepreneurs: A book review by Bob Morris

March 22, 2011

Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth Jennifer Prosek AMACOM (2011) How to grow great gardeners The title of my review refers to what I believe is Jennifer Prosek’s key point in this book:…

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Strategic Intuition: A book review by Bob Morris

March 22, 2011

Strategic Intuition: The Creative Spark in Human Achievement William Duggan Columbia University Press (2007) How and why “a modern discipline” can activate “flashes of insight” in a results-driven organization There is much to be said for eliminating waste throughout an…

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Julie Burstein’s Spark: A book review by Bob Morris

March 19, 2011

Spark: How Creativity Works Julie Burstein Harper/HarperCollins (2011) The process by which to “ignite” creative and innovative thinking that has breakthrough impact I have read and reviewed most of the books published during the past decade whose authors focus on…

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Brainsteering: A book review by Bob Morris

March 18, 2011

Brainsteering: A Better Approach to Breakthrough Ideas Kevin P. Coyne and Shawn T. Coyne HarperBusiness/HaroerCollins (2011)   How to come up with new and better ideas all day, every day, and even on demand? Kevin Coyne and Shawn Coyne respond…

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Ten Steps Ahead: A book review by Bob Morris

March 18, 2011

Ten Steps Ahead: What Separates Successful Business Visionaries from the Rest of Us Erik Calonius Portfolio/Penguin Group (2011) Dreamers think about it…visionaries see it and then make it happen, at whatever cost The material in Ten Steps Ahead is based…

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Resonate: A book review by Bob Morris

March 16, 2011

Resonate: Present Visual Stories That Transform Audiences Nancy Duarte John Wiley & Sons (2010) How and why to create significant, sincere, and enlightening moments during presentations that “drive the big idea home” Don’t be deterred by the shape of this…

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