Book Reviews

The Outside-In Corporation: A book review by Bob Morris

June 20, 2011

The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…

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Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes, 2nd Edition

June 20, 2011

Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this…

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Open Innovation: A book review by Bob Morris

June 18, 2011

Open Innovation: The New Imperative for Creating and Profiting from Technology Henry Chesbrough Harvard Business Press (2003) A “new vision” of the innovation process In preparation for my second interview of Henry Chesbrough, I recently re-read his Open Business Models…

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The Innovator’s Solution: A book review by Bob Morris

June 18, 2011

The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen and Michael E. Raynor Harvard Business Press (2003) Note: I read and then reviewed this “business classic” when it was first published and recently re-read it. I am even…

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Prescription for Excellence: A book review by Bob Morris

June 17, 2011

Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System Joseph A. Michelli McGraw-Hill (2011) A vigorous and comprehensive analysis of UCLA Health System As indicated in previously published books, Joseph A. Michelli is attracted…

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The Innovator’s Dilemma: A book review by Bob Morris

June 16, 2011

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail Clayton M. Christensen HarperCollins (2003) A brilliant analysis of a multi-dimensional paradox Having just re-read this business “classic,” I admire it even more now than I did when it…

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Making Horses Drink: A book review by Bob Morris

June 14, 2011

Making Horses Drink: How to Lead & Succeed in Business Alex Hiam Entrepreneur Press (2002 Note: I read and then reviewed this book when it was first published and recently re-read it. Frankly, I am even more impressed now by…

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Secrets of Special Ops Leadership: A book review by Bob Morris

June 11, 2011

Secrets of Special Ops Leadership: Dare the Impossible — Achieve the Extraordinary William A. Cohen AMACOM (2005) Note: Given the recent and dramatic increase of public interest in “special ops” initiatives, I decided to re-read a book I reviewed when…

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The Talent Code: A book review by Bob Morris

June 11, 2011

The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How Daniel Coyle Bantam Books (2009) In this book, Coyle duly (and gratefully) acknowledges the importance of Anders Ericsson’s research, that greatness isn’t born; rather, it is developed by a combination…

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Making Ideas Happen: A book review by Bob Morris

June 11, 2011

Making Ideas Happen: Overcoming the Obstacles Between Vision & Reality Scott Belsky Portfolio/Penguin Group (2010) Anyone with much experience with brainstorming sessions already knows that “making ideas” is quite easy. Making them happen is quite a different challenge and a…

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