Month: December 2020
As I continue to struggle to understand Trump’s victory in 2016 and then the extent of support he has since retained, I consult several sources, including this article by Jonathan Rauch that appeared in National Affairs (Fall 2018). * *…
Read MoreHere is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * With everything going on in the world today, making…
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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Stephen Denny and Paul Leinberger Career Press (November 2020) First time you betray my trust, shame on you. The next time, shame on me….…
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Most people have neither the time nor the inclination to make a major commitment to learning what they need to know about artificial intelligence (AI). The fact remains, however, that AI will have an increasingly wider and deeper impact…
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Here is a brief excerpt from an article by Julian Hayes II that appeared in Inc. magazine. To read the complete article, check out others, and obtain subscription information, please click here. Credit: Getty Images * * * Mental energy…
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Here is an excerpt from an article written by Kandi Wiens for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email…
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In the latest of his several brilliant books, Recommendation Engines, Michael Schrage examines what is perhaps the single most influential form of mass communication. “The right recommendation at the right time is exactly what an Amazon, a Netflix, a Facebook,…
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Here is an excerpt from the transcript of a podcast featured in the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up for email alerts, please…
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Post Corona: From Crisis to Opportunity Scott Galloway Portfolio/Penguin (November 2020) The future isn’t whatever happens; rather, what we make of it…for better or worse. The character for the Chinese word for “crisis” (危机) has two meanings: “peril” and “critical…
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Martin Lindstrom on sensory branding
In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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