Month: July 2013
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton AMACOM (2013) Why Millennials are probably the most powerful segment of buyers and influencers There are three ways to define the term…
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Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…
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The Buoyant Leader: A Leadership Course for the Rising Star (Kindle Edition) Kevin Allen Bibliomotion, Inc. (2013) “Champions get up when they can’t.” Jack Dempsey As I began to read Kevin Allen’s latest book, I was reminded of the admonition,…
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Here is an excerpt from an article written by John Hagel III for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to…
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Here is an article written by Michael Hess for CBS MoneyWatch, the CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the website’s newsletters, please click here.…
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I am frequently asked to recommend films, most recently those from which valuable lessons about leadership can be learned. Listed in chrono order with a few brief comments, here are ten selections: Twelve O’clock High (1949): A burned-out bomber group…
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The American Film Institute’s 1998 video clip of Dustin Hoffman speaking about his experience making Tootsie has gone viral. In just a few days, his heartfelt interview has touched millions of viewers around the world, sparking dialogue among individuals and…
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Here is an excerpt from an article written by Andy Molinsky for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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Contagious: Why Things Catch On Jonah Berger Simon & Schuster (2013) “What causes certain products, ideas, and behaviors to be talked about more?” That’s what this book is all about…and much more. According to Berger, “The first issue with all…
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The Secret to Building Dream Teams
Here is an excerpt from an article written by Ira Grossman and Bill Holmes for Talent Management magazine in which they explain how Reebok used pre-hire assessments to identify the behavioral attributes that support the company culture and individual job…
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