Month: June 2012

Empathetic Marketing: A book review by Bob Morris

June 2, 2012

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers  Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs  I was curious to know when someone would combine insights from several quite different concepts…

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Value: A book review by Bob Morris

June 1, 2012

Value: The Four Cornerstones of Corporate Finance Tim Koller, Richard Dobbs, and Bill Huyett John Wiley & Sons (2011) How executives can make much better decisions – “even as markets, economies, and industries change around them” All organizations need a solid foundation on which their executives…

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Why Managing Risks Means Managing Arguments

June 1, 2012

Here is an excerpt from an article written by Justin Fox for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. *     *    …

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How and Why Strong Engagement Scores May Spell Trouble For Organizations

June 1, 2012

Here is a brief article featured by Talent Management magazine. It summarizes a few key points from on-going research conducted by Employee Engagement Consortium. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec,…

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