Your ability to eliminate [counter-productive] complexity and [non-productive] effort from your prospect’s decision-making process will improve your chances for sales success”
SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers Jill Konrath Potfolio/Penguin Group (2010) Forward to the new “basics “ In her previous book, Selling to Big Companies, Jill Konrath introduced a number of core principles…
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