University of Sydney (Australia)

The Stagecraft of Steve Jobs: How Apple’s CEO uses narrative and dramatic techniques to manage his message

July 16, 2011

Here is an article about Abz Sharma and David Grant featured by strategy+business magazine, published by Booz & Company. It is based on their article, Narrative, Drama and Charismatic Leadership: The Case of Apple’s Steve Jobs (Subscription or fee required.), that…

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