University of North Carolina
Michael Jordan: A Life Roland Lazenby Little, Brown and Company (2014) A multi-dimensional examination of an exceptionally competitive person, both in sports and in business This is an immensely interesting biography of someone born in 1963 who, at least so…
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Robert Cialdini on “The Six Principles of Influence”
The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…
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