The Strategy Book

Max Mckeown: An interview by Bob Morris

October 5, 2012

Max Mckeown is a new breed of management guru. Brilliant, original and entertaining, he could become the most listened-to British business thinker of the new era. From CEO round-tables to conferences with thousands of people, Max Mckeown makes an impact…

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The Strategy Book: A book review by Bob Morris

October 5, 2012

The Strategy Book Max Mckeown FT Press (2012) “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory evolved.” Sun Tzu Among Max Mckeown’s “Final words” (Page 224) are…

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