The Story Factor (2nd Revised Edition)
Whatever the nature and extent of a presentation, be it formal or informal, whatever the objective(s) and audience may be, you will probably have much greater success if you anchor the material in a human context. The best way to do…
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The Story Factor (2nd Revised Edition) Annette Simmons Basic Books (2006) As Simmons explains in her Introduction, “This book [shares] what I have learned over the last eight years about story and about the power of story to persuade and influence.…
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Essential Elements of Storytelling
There are dozens of excellent sources of information, insights, and counsel concerning the art and science of storytelling. Later in this post, I will suggest a few. Meanwhile, I am pleased to share material provided by Karl Kappa, Lucas Blair,…
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