The Seven Brand-Building Principles That Power Great Brands

Denise Lee Yohn: An interview by Bob Morris

May 12, 2014

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She initially cultivated her brand-building approaches through several high-level positions in advertising and…

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What Great Brands Do: A book review by Bob Morris

February 7, 2014

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…

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