the Brothers Heath

The Attention Merchants: A book review by Bob Morris

April 10, 2017

The Attention Merchants: The Epic Scramble to Get Inside Our Heads Tim Wu Alfred A. Knopf /Penguin Random House (2016) How and why “attention makers” have converted our attention into revenue “and radically shape how our lives are lived” As…

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Sway: A book review by Bob Morris

July 2, 2011

Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…

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