The Attention Economy
Captivology: The Science of Capturing People’s Attention Ben Parr Harper One/An Imprint of HarperCollins (March 2015) How and why captivation “triggers” affect our attention and awareness every day, often without our being aware of it There really is a science…
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Linda Kaplan Thaler and Robin Koval are CEO and President, respectively, of advertising agency The Kaplan Thaler Group, responsible for such pop culture icons as the Aflac duck and the “Yes, Yes, Yes” Herbal Essences campaign. They have also co-authored…
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Thomas H. Davenport holds the President’s Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. He and Larry Prusak also manage the Working Knowledge program. His published…
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