Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…
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Ori Brafman and Judah Pollack on “The Five Rules of Chaos”
In The Chaos Imperative: How Chance and Disruption Increase Innovation Effectiveness and Success, Ori Brafman and Judah Pollack suggest that there are five rules that “apply across groups and organizations, whether you’re trying to change a multimillion-member organization like the…
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