Posts Tagged ‘Starbucks’

Driven to Delight: A book review by Bob Morris

Driven to DelightDriven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Joseph A. Michelli
McGraw-Hill (2016)

“The Best or Nothing”: The Mercedes-Benz Way

As those who have read one or more of his previously published books already know, Joseph Michelli possesses a unique combination … READ MORE

Rocket: A book review by Bob Morris

RocketRocket: Eight Lessons to Secure Infinite Growth
Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh
McGraw-Hill (October 2015)

Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth

I think this book’s subtitle is … READ MORE

HBR Guide to Leading Teams: A book review by Bob Morris

HBR Guide:Leading TeamsHBR Guide to Leading Teams
Mary Shapiro
Harvard Business Review Press (2015)

“If your actions inspire others to dream more, learn more, do more and … READ MORE

Mark Miller on “the leadership game”: An interview by Bob Morris

Miller, MarkIn his own words….

I began writing over decade ago when I was fortunate to team up with Ken Blanchard on my first book, The Secret: What Great Leaders Know and Do. Since then I’ve co-authored a second … READ MORE

Liberal Arts for Conservative Minds

BN-IX008_winter_J_20150612125616Here is a brief excerpt from an article by Kyle Peterson that appeared in The Wall Street Journal. One of his observations is that Hillsdale College takes no federal or state money—but … READ MORE

A conversation with Grant McCracken on how to build “a living, breathing culture”

McCrackenTrained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the White House, and Netflix.

He … READ MORE

Follow Empathy to Great Leadership

HawkinsHere is an excerpt from an article written by Monica P. Hawkins for Talent Management magazine. She explains how and why just one of emotional intelligence’s components can contribute to leadership skills that extend beyond borders … READ MORE

The Membership Economy: A book review by Bob Morris

Membership EconomyThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
McGraw-Hill (2015)

How to create a community of “customer evangelists” who thrive in the Membership Economy

The term “customer evangelist” was introduced by Ben McConnell and Jackie Huba in … READ MORE

Welders Make $150,000? Bring Back Shop Class

WeldersHere is a brief excerpt from an article by Josh Mandel for the Wall Street Journal. To read the complete article, check out others, and obtain subscription information, please click here.

Photo: Getty Images

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In American … READ MORE

What Great Brands Do: A book review by Bob Morris

What Great Brands DoWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
Jossey-Bass/A Wiley Imprint (2014)

How and why your brand “is the experience that is actually delivered and communicated through everything you do”

Years ago, Warren … READ MORE

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