Ric Merrifield

Ric Merrifield: An interview by Bob Morris

October 11, 2011

Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, Merrifield has spent more than 10,000 hours as a business architect and has filed twelve patent applications, all of which share…

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Re-Think: A book review by Bob Morris

October 6, 2011

Re-Think: A Business Manifesto for Cutting Costs and Boosting Innovation Ric Merrifield Financial Times Press/The Pearson Group (2009) If you cannot identify the “what” that is truly valuable, “how” is irrelevant. As I began to read this book, I was…

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