Prentice Hall
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+…
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The Set-Up-To-Fail Syndrome: No Harm Intended — A Relationship Spirals from Bad to Worse
Here is the executive summary of an article co-authored by Jean-François Manzoni and Jean-Louis Barsoux that was published in Harvard Business Review and later developed into a book. To read the complete article, you must be registered to have free…
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