Patagonia
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Mark Miller and Lucas Conley McGraw-Hill Education (March 2018) Why and how to build a brand “through the lens of legacy” that can still have…
Read MoreLaura Putnam is an author and CEO of Motion Infusion, a well-being training and consulting firm that provides creative solutions in the areas of engagement, behavior change, human performance, and building healthier, happier, and more innovative organizations. A leading authority…
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Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses E. Freya Williams AMA COM (2015) How and why purpose and profitability are not mutually exclusive. In fact, they tend to be interdependent. To what does the title of…
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference Tim Sanders Crown Business (2008) Note: Here is a review of a book I read when it was first…
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