Nobel Laureate Herbert Simon

Tim Brown on “The Need for More Darwin and Less Newton in Our Approach to Design”

December 18, 2013

In 1969, Nobel Laureate Herbert Simon noted: “Engineering, medicine, business, architecture, and painting are concerned not with the necessary but with the contingent — not with how things are, but with they might be — in short, with design. Every…

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Roger Martin on “Five Initiatives Needed in a Designer-Unfriendly Environment”

December 13, 2013

In 1969, Nobel Laureate Herbert Simon noted: “Engineering, medicine, business, architecture, and painting are concerned not with the necessary but with the contingent — not with how things are, but with they might be — in short, with design. Every…

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